I believe that Lady Gaga has been presented in this way because she is newish on the music scene and many people still don't know what to expect which is why a lot of people are still waiting to see what she is going to do. Gaga is showing us what she is like through her music, the way she dresses and her attitude. Gaga also modelled for Japanese icon "Hello Kitty" aiming to bring a bigger and wider audience
This is another way of her being extreme as "Hello Kitty" is associated with Teenagers in Japan but around the world it is seen as something for younger people at the ages of 10-13.
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